2004 Current Casino Market Assessment
A Market Assesment of Casinos for Summer 2004
The current and future of the casino market in US looks very promising. The change is due to changing perception of the American people towards casino, as well as opportunities offered by various other countries overseas where casino is a fledgling industry. In US the story of the casino market in 2003 was one of resiliency despite flagging consumer confidence and mounting uncertainty about the U.S. economy.
In 2003, the market grew by 3 percent, from $25.7 billion in 2002 to $26.5 billion last year. This sustained growth illustrates that, despite more difficult economic times, consumers remain willing to spend their hard-earned dollars on entertainment options and a fun night out.
According to the annual analysis of casino acceptability conducted in March 2004 by Peter D. Hart Research Associates, Inc., and The Luntz Research Companies, acceptability of casino gambling is at its highest levels in years. The increased levels of acceptance could be seen across all age groups, among men and women, at all income levels, in every region of the US. According to the data, 85 percent of Americans in 2004 view casino gambling as an acceptable activity for themselves or others, compared with 79 percent in 2003. While this represents an increase in acceptability which bodes well for the casino market in general.
Major US casino players are also looking up to grab the lucrative casino market in Britain but U.S. casino analysts have offered cautious notes on gambling reform in Britain following a U.K. government report that sought to limit the number of slot machines in a market coveted by companies looking to expand overseas.
Casino operators in the United States are chomping at the bit to move into the United Kingdom once it reforms its gambling laws, which is expected at some point within the next year (2005).
Overall U.S. casino revenue figures show that even in difficult economic times, the market has continued to grow steadily. Based on these it can be said that the state of the commercial casino gambling industry in the United States is strong.
Tell a friend about "Gambling Hegemony ""Why otherwise would that dignified fellow dressed like a banker be sitting at a machine murmuring; "Talk to me baby, I know you understand my needs." - Roger Fleming